1) Burlile’s central claim is that advertisements are settings the standards of beauty in society, affecting the image of beauty negatively.
2) Burlile compared and contrasted magazines containing the same product. She first wrote a paragraph for each magazine she looked at, describing to the reader what kind of imagery was used to make the product appealing to the audience reading those particular magazines. She pointed out specific details that would indicate the message being sent out to readers of the magazines. Then Burlile criticizes the advertisements and its intention to manipulate how one see’s beauty. Her response does fit with the “They Say, I Say” templates.
3) The evidence she uses are different types of magazines targeted at different groups of women. It is effective because she makes a clear connection between her claim and what is in the magazines. For example, she talks about Seventeen Magazine and the acne products shown. Acne is a skin condition found primarily among teens and the advertisement is placed correctly where teens would be most likely to see it.
4) Burlile does address the “so what, who cares?” questions in the last sentence of the essay. However, it is a weak point where she doesn’t clearly focus on the impact.
